Strategic planning is a process in which an organization's leaders define their vision for the future and identify their organization's goals and objectives. The process includes establishing the sequence in which those goals should be realized so that the organization can reach its stated vision.
In planning an organization strategy, you need to go through the process as follows:
For
understanding the program situation, the SWOT tool will be used, A SWOT
analysis organizes the strengths, weaknesses, opportunities, and threats
elements into a simple two-by-two grid. can then zero in and develop areas
needing work and bolster those areas where we’re already strong.
SWOT analysis is easy,
using SWOT simple template. When conducting a SWOT analysis, the
team will look at ways to develop strengths (SO), minimize weaknesses (WO),
prevent threats (ST), and track potential dangers (WT). addressing the
following main question to build the strategy:
- list
of organization’s Strengths:
–
what do donors and beneficiaries like best about programming and
Implementation?
–
What do TGH do better than organizations?
–
What unique advantages does your organization have?
- List
of organization Weaknesses:
– What
problems or complaints do organizations receive? (beneficiaries, donors,
cluster, government..etc)
–
What are the biggest current obstacles?
–
What advantages do your competitors have that your company does not yet have?
- list
of Opportunities can potentially pursue:
– How
can the organization improve its beneficiaries' service?
–
What messaging resonates most with beneficiaries?
–
Are there resources or tools that could further leverage to its advantage?
- The list of Threats can be wide-ranging:
–
specific or emerging competitors
–
high staff turnover, or field volatility, for instance.
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